10.01.2014

What-If Becomes What-Now

It's been a little more than a month since the height of the Ice Bucket Challenge craze, at which time, (to the consternation of some) I posted here that perhaps we should seek a more lasting way to do good and raise awareness for the causes we believe in.

I can speak only for myself, but in the time elapsed I have heard nary a peep containing any combination of the words ice, bucket, challenge... or (sadly) ALS.

It's not in the news, it's not on Twitter, and it's certainly no longer overrunning my Facebook feed like it once was.

I imagine that those who were passionate about ALS before all the dousing commenced still are.

I also suspect that those who were so recently toweling off after their 15 seconds of YouTube glory – to say nothing of the finger-waggers who viewed people like me as churlish contrarians – have since washed their hands of the matter and moved on.

What's been your experience?